Don't make your dog's food before understanding what goes on it. We built this dog food glossary so you always know what you are feeding, why you are feeding. Let us help you #feedreal 👋


Prevention is the Best Medicine

Did you know that cancer is the leading cause of death in dogs over the age of 10? The good news is, this stat can be reversed with a simple change in diet — real food is what dogs have always chosen, until we began forcing them to eat the same processed food we were eating.


Cancer in dogs has gotten to be pretty common, especially in older dogs. Fifty percent of dogs over the age of 10 develop cancer at some point in their lifetime


Find foods that are

What does species-appropriate food mean? Simply put - it’s the best food for the canine digestive system! Every organism on this planet, from humans to dogs to parasites and sea creatures, has its own on biological makeup designed to consume and process food to thrive. The most appropriate food for dogs is fresh & unprocessed, real food. Feed them like their mother would!

Short history of dog food

Here's how it happened

15,000 years ago

From Wolves to Dogs

Human interaction led to eating leftover scraps of meat, bones & organs.


Biscuits Become Dog Cakes

The first dog cakes were made from leftover sailor biscuits in the shipyard.


The Canned Food Revolution

Technology to preserve food changed everything. Horse meat was the main ingr.


The First Kibble

Made from the same process as puffed cereal (extrusion), kibble was born.

Don't rely on fake news

The internet has an endless supply of information and it can be overwhelming to sort through. We’ve already done the research so you don't have to! Before you dive into the deep end, check out the sources we’ve compiled for you. These will be a great start to your transition. Remember, it's not rocket science, it's just food!


Ready to feed like their mother would?

Here's some Instagram accounts to help you get started. Don't forget to tag your food #feedreal

3 Things to look for when buying dog food

Pay attention to ingredients and how the food is made, rather than how the photo on the bag looks.

Dogs thrive on a diet based on meat. They have no need for dietary carbohydrates, like grains or potatoes, and many wheat and grain products can cause discomfort like gas, itchy skin and hot spots.

Stay Away From

Refined grains, corn & ingredient splitting

Stay Away From

Rendered meats or by-product meals

Stay Away From

"Natural" flavors, artificial preservatives

Do Look For

Meat as the #1 ingredient

Do Look For

Whole food sources indentifies by species

Do Look For

Single or limited-ingredient foods

Join the #feedreal movement community to engage with fellow dog lovers doing what’s best for their pups.

Knowledge, practice and a community to learn with are essential to building a better connection and long-lasting relationship with your canine companion.

Follow @feedrealmovement


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