ABOUT

We’re tired of kibble companies telling us they are the only ones that know how to feed your dog. The science behind fresh food is out there, but it’s scattered, and difficult to understand with little guidance on how to take action to feed real food. So we hired a team of researchers to take a deep dive into complex nutritional topics, citing numerous studies and academic research to create easy-to-digest articles to help everyday dog parents take their dog’s wellness to the next level.

We have spent tens of thousands of hours unlearning everything we know about kibble and obsessively researching the benefits of real fresh food for our dogs. Our team has a vast array of academic and personal experience, with contributors who have worked in veterinary clinics, animal sciences and research, legal research, technology, and more.

Our Institute Founder, Ruby Balaram, has been teaching dog owners about fresh food for nearly a decade. Ruby is also the Founder & CEO of Real Dog Box, a service started in 2015 that helps dog owners add variety of real food into their bowls. Her team has helped thousands of dogs over the last 8 years healing dogs with food and transitioning dogs to a species-appropriate diet.

All of our researchers, writers and consultants have successfully passed numerous nutrition courses, have had extensive in-house training and real-life coaching and consulting sessions with hundreds of dog owners. Our lead educator, Kay Stewart, is a Registered Veterinary Technician and a Certified Professional Canine Nutritionist with 40 years of experience in the veterinary field. She has been endorsed by several veterinarians and canine nutritionists specifically to teach courses in nutrition.

No single study points out all of the benefits of fresh real food. But thousands of articles are available that expand upon how the individual components of a raw diet impact the overall health of dogs. We have culminated all the information into practical steps for you to take toward feeding your dog a nutritionally balanced diet.

At every opportunity, we’ve taken our research and shared it with you. Over the years, this catapulted the #feedreal movement, we shared and celebrated each of your individual journeys on fresh real dog food, which eventually led to the creation of Feed Real Insitute. Here you can find deep-researched nutritional content and dog-feeding tools to help dog owners make their bowls better.

Feed Real is a tool for dog owners that are:
• Transitioning to a raw or fresh food diet
• Combating yeast issues, “Frito paws”, and damp skin
• Dealing with allergies, itchy skin and paws, and hot spots
• Looking for answers to consistently soft stools and digestive issues
• Looking to boost their knowledge base and confidently feed real food
• Seeking whole food alternatives to prescription food

Feed Real is also a resource that will help dog industry and veterinary professionals better support their clients on their fresh food journey.

Do you want to be part of the #feedreal movement?

From researchers to writers, illustrators to instructors, we are always looking for K9 enthusiasts or reformed kibble feeders that believe in the power of feeding fresh food and have a passion for sharing their knowledge.

To find out more about what positions we have open, you can email our Dog Nutrition Course Instructor, Kay, at kay@feedreal.com or reach out to us via Instagram @feedrealinstitute.

Dear Experienced Fresh Food Advocates:

Real food doesn’t have to be complicated or expensive. Patience is your ally. Cultivating a deep understanding of canine nutrition is a journey that unfolds over years, not merely days or weeks. Strive to feed the dog in front of you by learning as much as you can from all sources. Remind yourself that everyone’s experience is different on their journey.

Dear Beginners in Real Food Advocacy:

Real food doesn’t have to be complicated or expensive. Patience is your ally. Cultivating a deep understanding of canine nutrition is a journey that unfolds over years, not merely days or weeks. Strive to feed the dog in front of you by learning as much as you can from all sources. Remind yourself that everyone’s experience is different on their journey.

To All Advocates of Real Food:

Recall the reasons that brought you here. Amidst the daily challenges, it’s easy to lose sight of your initial passion and argue about the details. Remember, your commitment to improving canine health is a gift not just to your own dogs, but to the community that cherishes the human-dog bond.